BRAND&LANDSCAPE
URBAN REGENERATION - INDUSTRY & LANDSCAPE - DROSSCAPE - INTEGRATION - CORPORATE IDENTITY
On 1 July 2016, as part of the XXI International Triennale, Paysage and the National Council of Architects organize the International Symposium "Brand & Landscape"; predominant theme will be to draw attention to the role that the design of the industrial landscape is taking on as a tool for communication of corporate values to be competing in the contemporary perception that complex of tangible and intangible assets constitute the system that brand equity as well as the visual identity.
The event aims to highlight "best practices" that the landscape design of the production takes place in its various manifestations: the search values, sustainability, beauty and integration with the surrounding landscape, preparing already for itself a new horizon of "doing business". He also wants to promote a new vision of the places of work, production and research, highlighting the value of entrepreneurship that is able to contribute significantly to the construction of a new model that seeks to stem the aesthetic and environmental degradation of the areas industrial.
The topic BRAND & LANDSCAPE aims to reflect and to give answers to this question: can the landscape architecture as a tool for improvement of a company? And if so what is its role? It can relate to and improve the working conditions of employees, and establish new relationships with nature?
On July 1, will receive the "Brand & Landascape Award" to reward the excellence of national and international design as part of Landscape Architecture.
LINK OF THE UPDATED PROGRAMME:
http://www.paysage.it/images/network/Brand&Landscape_2016.pdf
Friday, July 1, 2016 | Sala d’Onore | Palazzo della Triennale | Milan
Viale Alemagna 6, MILANO hours 9:00 to 21:30
