CITY_BRAND&TOURISM LANDSCAPE
THE LANDSCAPE AS A STRATEGY
The landscape quality for quality architecture
AWARD & SYMPOSIUM - 22 JUNE 2018
Palazzo Triennale in Milano, Viale Alemagna 6
Eterno Ivica will be for the fourth time at the international event organized by the Consiglio Nazionale degli Architetti, Pianificatori, Paesaggisti e Conservatori e PAYSAGE - Promozione e Sviluppo per l’Architettura del Paesaggio.
This is the fourth edition of an international event that was created with the shared objective of establishing light reflection on the project's landscape and in previous years has developed different themes such as: Agritecture & Landscape, agricultural landscape in all its forms design, Brand & landscape, landscape as a tool for communicating corporate values and brand equity, and City & brand landscape. The landscape as a strategy, an International Architecture Award that addresses the need to identify new integrated logic of planning and design of the area, where the landscape is an important indicator.
This year the CITY_BRAND&TOURISM LANDSCAPE AWARD was lauched like The Landscape as a strategy - The landscape quality for quality architecture.
The theme, isthe landscape project and design like a plast great challenge for the world of Architecture. The scenery can not be confused with an area or environment: these two definitions are not synonymous but they represent different systems. The landscape is a primary element of identity for communities and contemporary design must seek its principle. The landscape is a free space and the public and even deprived of his perception, relapses are always collective. The landscape design is a "device" that aims to represent the synthesis between the aspiration to progress and the expression of local identity.
The event will be divided four key themes of Landscape Architecture which correspond to the sections in which the prize will be divided: CITY LANDSCAPE, BRAND LANDSCAPE, TOURISM LANDSCAPE e CITY PLAY.
The conference will focus on proposing the experiences and skills of those who, today, working on the field takes care to integrate the design and the urban landscape quality and its economic and social consequences and especially environmental aimed at improving the quality of urbanized environments and thus the quality of life..
Friday 22 June 2018 | Sala d’Onore | Palazzo Triennale | Milano
Viale Alemagna 6, MILANO 9h00 – 18h30
